Organisation related details of the 2014 FIFA World Cup final draw were publicised this Monday (02.12). The event will be held at Costa do Sauipe, in the north of the state of Bahia (Brazil's northeast region). The event will decide all of the World Cup’s group stage matches. It will be broadcast live to 193 countries at 02:00pm (Brazil standard time) on 6 December. The TV complex on its own reaches an area of 3,000m². Seventy-nine network stations were set up, seven of them Brazilian. In addition, there are 30 radio stations covering the draw, 17 from Brazil.
The tent where the draw will take place measures 9,000 m². Indeed, 200 positions for printed press and space for photographers on the side and front of stage are being set up. In addition, there will be six studios and 75 commentating positions. One thousand and three hundred guests shall attend the event.
Meeting with managers
A 1,800 m² tent houses the mixed zone, where managers of the 32 qualified squads will give interviews after the event. There is also a backstage tent (750m²), an area for commercial exhibition (2,700 m²), a press centre and a set of offices (3,100 m²), a volunteers centre (600 m²) and a staff tent (1,060 m²). All of this structure covers a total area of 28,400 m².
Out of the 2,700 people involved in the draw, 200 of them are volunteers. The big event will be held next Friday, but there are activities throughout the week, such as the FIFA Executive Committee meeting and a seminar with representatives of the qualified squads.
“It is a great event that spreads out for a few days. The show itself lasts 90 minutes, with the result being its key priority. It is important that all teams feel that they're being treated equally and fairly. We work with two principles: sport balance, dividing the strong teams well and geographical distance. We want squads to play teams from other parts of the world", said David Ausseil, FIFA Films director.
The Bahia State World Cup Secretary Ney Campello informed that R$ 6.4 million were invested in the event, which includes assembling the tents and other temporary structures that will be used at the draw. “In order to gauge the event’s cost-benefit relation we hired an independent company to conduct an impact assessment of the draw for the state of Bahia. For example, when Rio was chosen as the host of the 2016 Olympics, the city's Mayor informed that the spontaneous media coverage they received was the equivalent of four years’ worth of the budget allocated to communication. This is the magnitude of what we’re talking about”, said Campello.
Campello also mentioned professional capacity-building as one of the legacies the draw will leave behind for Bahia. According to the secretary, all of the staff at the Sauipe Complex have undertaken a training course, as well as workers from neighbouring towns. “We’ve trained 740 people and gave priority to those in the Sauipe area. But there are 2,000 vacancies in all, which is the result of investments from the World Cup Secretariat in partnership with SENAC”, he added.
When addressing World Cup related legacy in more general terms, without restricting it to the draw, Campello informed that the Local Organising Committee (LOC) will leave behind defibrillators, lawnmowers, mobile goalposts and air conditioning systems for the Barradão Stadium. The ground will be used as a Team Base Camp in Salvador.