The large number of tourists traveling through Cuiabá during the World Cup have contributed directly to significant increases in sales in the city. According to the president of the Retailers Association of the Cuiabá Historical Centre, João Batista, the increase in trade has exceeded 40%. In his store, installed on the sidewalk along the Ricardo Franco Street, his entire inventory of models, ornaments and clothes in green and yellow has vanished.
"I had to resupply my inventory. The Historical Centre is a tourist area, everybody who drops by ends up buying something. The Chileans, mainly, went on a spree on the sidewalk stores. Visitors coming to the Historical Centre are a boon to everybody," he celebrated.
On the city's shopping centres, the massive presence of tourists has encouraged shop owners. At the Pantanal Shopping, estimates point to a 20% overall increase in sales for the stores and the food court, says marketing manager Cynthia Tristan. According to her, most of the tourists circulating through the mall are foreigners." They come in to pick up their ticket and take the opportunity to eat and shop. Just walk down the corridors and you can easily spot people from Chile, Korea, Japan, England, the US, Russia..." she says.
The strong presence of tourists has also contributed to a significant increase in the demand for other destinations around the state of Mato Grosso. Lui Belfort, CEO of Eco Turismo Cultural - one of the oldest travel agencies in the Chapada dos Guimarães - points out that the demand for tours during the World Cup has increased by more than 150% in some occasions.
He added that tourist interest is not restricted to the Chapada (a major eco-tourism destination of Mato Grosso). There is also a lot of demand for other destinations, such as the Pantanal. Lui also expects that the upcoming influx of Japanese and Colombian tourists (mainly the latter, due to the proximity) for the match between the two teams on June 24 will cause another spike in demand for tours to the state's beautiful scenarios.
The hospitality sector in Cuiabá and surrounding areas has also seen major boosts driven by the World Cup. According to the Hotels, Bars and Restaurants Union of Mato Grosso (SHBR-MT), the region's hotel chain has been working at full capacity since the beginning of the month. In addition, establishments such as bars and restaurants have seen unprecedented increases in sales.
In some places, sales were up as far as 200%. At some points, like during the Chileans’ celebrations of La Roja's triumph over Australia, some establishments ran out of beer entirely.
According to tourist movement and spending estimates prepared by the Ministry of Tourism for the World Cup, about 172 thousand visitors are expected to travel to/through Cuiabá during the event. According to the same study, these tourists will inject approximately R$ 311 million in the city's economy.
Embratur data also indicates that the World Cup is generating about 1 million jobs in the country, or over 15% of the 4.8 million formal jobs recorded during President Dilma Rousseff's entire administration.