During the 2014 World Cup, all solid rubbish produced at the 12 venues will be collected and sent to recycling cooperatives. Coca-Cola Brasil, in partnership with FIFA will be in charge of managing the waste. In all, 840 recyclable material pickers will be trained. Training started this Tuesday (11.03) in Brasilia and will be provided in all World Cup host cities.
The action was also carried out during the Confederations Cup 2013, when 70 tons of material was sent to the manufacturing industry. In all, Coca-Cola provides management and capacity-building support for 300 cooperatives in 22 states. Five tons of recyclable waste is expected to be produced at each World Cup match, reaching almost 320 tons after the 64 games.
All materials collected at the Mané Garrincha Stadium will be sent to recyclable materials cooperatives in the Federal District. The course offered to 70 pickers lasted four hours. In the lessons, they learnt how to handle different pieces of equipment that will be used at the World Cup and were also trained on how to work inside the stadium. In addition, they were given safety and behaviour related information.
Approximately three hundred 180 litre collectors will be put up in the stadium in Brasilia. They will be placed in areas where there is a lot of people flow. Furthermore, at least 400 one hundred litre cardboard box rubbish bins will be assembled in offices, dressing rooms and VIP areas. The green bins will be used for recyclable waste, such as plastic cups and bottles. The grey coloured ones will be used for organic waste, like food.
Also, an awareness campaign aimed at fans will be rolled out during matches. In addition to appropriate signs pointing to the rubbish bins, information will also be shown on the big screens, with messages from the World Cup mascot, three-branded armadillo Fuleco, who is sponsoring the action.
Waste recycling is anticipated by the national solid waste policy, which was implemented in 2010 and establishes standards for collection, final disposal and treatment of urban and industrial litter, among other things.