Salvador: survey reveals that 94% of tourists intend to return to the city

10/07/2014 - 22:09
Over 2,000 people were interviewed, 33% of which foreign tourists

Salvador officially bid farewell to the 2014 FIFA World Cup Brazil on July 5, when Netherlands and Costa Rica played in the Fonte Nova Arena for the quarterfinals. But the World Cup still has much to bring to the city, especially in the tourism area.

During a press conference at the Thomé de Souza Palace, Salvador mayor Antonio Carlos Magalhães Neto disclosed the final numbers of a satisfaction survey taken with Brazilians and foreigners who visited Salvador during the World Cup. A whopping 94% of the 2,077 people surveyed stated that they intend to return to the city due to the fun they had in the city during the World Cup. The survey was conducted between 14 and 21 June by the Secretariat of Development, Tourism and Culture of Bahia (Sedes) in partnership with the Bahia Chapter of the Brazilian Association of the Hotel Industry (ABIH).

Salvador hosted six World Cup matches - four in the group stage, one in the Round of 16 and one quarter-final - and received 700,000 visitors for these matches, 70 thousand of which from abroad. Hotel occupancy for the period was of 90%, second only to Rio de Janeiro (92%).

The satisfaction survey had 33% of foreign respondents, most coming from the United States (4.8%), Germany (4.7%), the Netherlands (3.1%), Portugal (3%) and Spain and England (2%). Among Brazilians, the majority came from the cities of São Paulo, Rio de Janeiro and Sergipe.

Source: Agecom Salvador

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