Luiz Felipe Scolari attends event in Portugal for publicising Brazilian tourism for the World Cup

15/10/2012 - 17:36
In its 5thedition Goal to Brazil goes to Lisbon to show travel agents information about the World Cup host cities and surrounding towns

This Tuesday (16.10), the 5th edition of Goal to Brazil will be staged in Portugal, event that promotes Brazilian destinations abroad, conducted by the Brazilian Tourism Agency (EMBRATUR). During the activities, several tourist itineraries will be presented to Portuguese travel agents, which will be offered to those visiting Brazil for the 2014 FIFA World Cup. The goal is to further these agents' knowledge about the country, so that they may find it easier to sell the packages.

At each edition of Goal to Brazil, a host city has more room to present their tourist attractions.  In Lisbon, the host is São Paulo. Luiz Felipe Scolari will go with the delegation, football manager who led Brazil to its fifth World title in 2002 and managed Portugal between 2003 and 2008.  At the event, the manager will act as an ambassador of São Paulo.

The programme starts with a press conference, with EMBRATUR’s spokespeople, from the Ministry of Sport and two representatives from São Paulo State Government. They will talk to foreign journalists about the country’s preparation process for hosting the 2014 World Cup. There will also be a round of presentations from all of Brazil’s regions.

At the closing of the event, guests will have the opportunity of seeing a bit more of the host city’s culture and cuisine through the “Vivência Brasilieira” (Experience Brazil) exhibition. In order to emphasise São Paulo’s aspects, the event will have a DJ, VJ and a Fly bar, which will portray the ambience of the city’s nightlife. The city’s cuisine will also stand out.

The event will have the attendance of around 300 guests from the Portuguese tourist market, among press professionals, opinion makers and authorities, in addition to Brazilian co-exhibitors representing the 12 World Cup cities.

The intervention is the result of a partnership between the Ministry of Tourism, Ministry of Sport, Ministry of External Relations/Brazilian embassies, state governments (municipal and state secretariats of tourism and the World Cup from host cities) and FIFA. The Goal to Brazil project will also stop in Canada (Toronto), Italy (Milan), Spain (Madrid), Mexico (Mexico City), Germany (Frankfurt), England (London), Peru (Lima), Uruguay (Montevideo) and USA (New York).

Source: Embratur

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