Sustainable tourism tips and more responsible itinerary suggestions are a feature of the Green Passport app. Free and available for the IOS and Android operational systems, the app provides content available through the portal that carries the same name. The advantage is that it provides geo-referenced information for users. The app is an initiative by the United Nations Environment Programme (UNEP) and the Green Passport campaign uses the emotional side of tourism and trips, to encourage consumers and producers to choose more sustainable practices. The action, which is conducted in partnership with the Ministries of Environment, Sport, Tourism and Social Development, is one of the sustainable initiatives sponsored by the federal government for the 2014 FIFA World Cup.
Through this app, users have access to over 60 itineraries in the surrounding area of the 12 World Cup host cities. Going up the Corcovado in Rio de Janeiro on a trail through the woods, as well as visiting riverside communities in the Negro river, or visiting the Conceição Mountain even - important cultural site in Recife - are some of the itineraries provided by the app. In general, the itineraries provide users the opportunity of visiting the cities in a more authentic way, with suggestions that encourage people to get closer to nature, tasting local food, contact with traditional cultures, among others.
With versions in Portuguese and English, the app also brings tips to ensure that leisure or business trips have less impact on the environment in the chosen destination.
Created in 2008, the Green Passport campaign came about as a partnership with UNEP, Brazil’s Ministries of the Environment and Tourism, France’s Ministry of the Environment and Sustainable Development, among other partners. The campaign is an international benchmark in disseminating information on sustainable tourism.