In his monthly column on the FIFA website, the organisation’s Secretary-General Jerome Valcke pointed out the growing expectation for the 2014 World Cup final group draw, scheduled for 6 December in Costa do Sauípe (state of Bahia). He announced that former footballer Zinedine Zidane, World Cup winner in 1998, will represent France at the event.
Zidane will get together with another seven World Cup winners, who will represent the eight nations who have won the tournament previously: Cafu, from Brazil; Ghiggia, from Uruguay; Geoff Hurst, from England; Mario Kempes, from Argentina; Lothar Matthäus, from Germany; Cannavaro, from Italy; and Hierro, from Spain, as well as Zidane.
The FIFA Secretary-General also recalled that the final draw is another opportunity to showcase Brazil to the whole world. According to Valcke, Cape Town in South Africa, city that hosted the last FIFA World group draw, received US$ 6.1 million (around R$ 14 million) in relation to press coverage.