Residents of Rua 24 de Agosto in the Morro da Liberdade neighbourhood in Manaus have already gone into World Cup mode. Seventy-seven days before the tournament, a huge Brazilian flag is already hanging in the street, as well as the Brazilian Football Confederation (CBF) shield.
Work started back in February. “We’ve decorated our streets for World Cups since 2002, but this year we decided to do it earlier", said Eduardo Lucas da Silva, one of the organisers. Indeed, decorations have been put up in a 200 metre stretch of Rua 24 de Agosto. “The World Cup is going to be in Brazil and we want to welcome all those coming over”, added Eduardo.
According to Aldo Alves - in charge of the artistic side of things - one million coloured ribbons will be used. In order to raise the R$ 50 thousand required in costs, the community has been staging parties and bingos.
With his eye on opportunities provided by the World Cup in Manaus, Aldo Alves says that he is open to offers to show his work anywhere. “We can have a company's logo or brand in the street. It looks good and everyone sees”, states the artist.
The community also has its eye on the foreign visitors and intends on using bi-lingual receptionists to facilitate communication with tourists. During the World Cup, the street will also have music and a big screen to broadcast the matches.