Brazilian Tourism Agency promotes Recife in trade show in Germany

05/03/2013 - 11:52
EMBRATUR’s Goal to Brazil project will show how the country is preparing to host the World Cup and Olympics

Starting on Tuesday (05.03), Brazil shall promote tourist destinations in Germany.  Tourism professionals, journalists and opinion makers will have the chance of being exposed to the diversity the country has to offer, as well as details of the preparation related endeavours for the big sporting events it will host in the next years: the 2014 FIFA World Cup and the 2016 Olympic and Paralympic Games.

“It will be an opportunity to strengthen our relationship with entrepreneurs and generate new business in Germany, country that sends the most tourists from Europe to Brazil”, explained the president of the Brazilian Tourism Agency (EMBRATUR) Flávio Dino.

Work starts this Tuesday in Berlin with the 9th edition of Goal to Brazil, event aimed at promoting the 12 World Cup host cities as tourist destinations. The programme has a press conference, other attractions and the “Vivência Brasileira” (Experience Brazil) exhibition, which brings the event to a close and offers visitors a chance to taste some Brazilian cuisine.

Photo: Shutterstock#Recife

Recife will be the host city at the Berlin edition and thus, will stand out in the exhibition. Goal to Brazil is supported by the Ministry of Tourism, Ministry of Sport, Ministry of Culture, Ministry of External Relations and Brazilian embassies.

Between 6 and 10 March, Brazil will take part in ITB Berlin, the world's leading travel show. Brazil shall have a 603.75 square metre stall and 50 co-exhibitors.

German market
In addition to having historical bonds with Brazil, there are 36 weekly flights between the two countries. In relation to the number of tourists that visit Brazil, Germany ranks fourth in the world and number one in Europe. According to data from the Yearbook of Tourism Statistics 2012, produced by the Ministry of Tourism, a total of 241,739 German tourists visited Brazil in 2011, which represents a 6.7% growth in relation to 2010. Approximately 95% of them expressed they would like to return.

Source: Embratur

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