The World Cup Project - organized by the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) - will bring 2,300 buyers, investors and foreign opinion formers to Brazil, for intense business agendas, associated with the matches. During the FIFA World Cup 2014TM, which happens from June 12 to July 13, Apex-Brasil will develop commercial promotion and investment attraction activities, aiming to foster Brazilian exports and to attract foreign direct investment (FDI) into the country, as well as to promote the image of Brazil in the international market.
Developed in partnership with more than 700 Brazilian companies and industry associations, the results of the World Cup Project are expected to overcome the amounts reached after the 2013 FIFA Confederations Cup - when the exports and investments attracted into the country totaled US$ 3 billion. In this first phase of the project, which took place between June 15 and 30, Apex-Brasil welcomed 903 foreign businesspeople from more than 70 countries.
In 2014, guests from 104 countries will meet representatives of the Brazilian industries of technology and healthcare; housing and civil construction; food, beverage and agribusiness; fashion; machinery and equipment; creative economy and services. These companies and industry associations will hold more than 800 business agendas in the days before and after the matches, including meetings with buyers, talks and seminars, visits to factories, farms, laboratories and other productive facilities.
During 12 matches in São Paulo, Brasilia, Fortaleza, Belo Horizonte and Rio de Janeiro, Apex-Brasil will also offer a hospitality area at the stadiums, designed to foster the dialogue and to allow quality interaction time between Brazilian and foreign businesspeople, unlike what happens in conventional business meetings. "This kind of initiative strengthens the confidence, loyalty and sense of partnership - which are essential for doing business - thus being the main goal of the project", explains the President of Apex-Brasil, Mauricio Borges.
The World Cup Project is part of the experience marketing activities of Apex-Brasil, which include similar actions during the Carnival in Rio de Janeiro, and in international sporting events such as the Indy Racing League, F1 Grand Prix, Professional Golfers' Association of America (PGA) and Professional Bull Riders (PBR).