During the 2014 FIFA World Cup Brazil, the Brazilian Agency for the Promotion of Exports and Investment (Apex-Brasil) will encourage activities and interaction between foreign and Brazilian entrepreneurs through the World Cup Project, and expectations are to generate US$ 6 billion in business transactions over the next 12 months. Over 2,300 purchasers, investors and opinion makers from 104 countries will visit Brazil during the tournament, participating in business activities organized by the World Cup Project, an initiative of Apex-Brasil.
The World Cup has just begun, but business opportunities resulting from the visits made by these foreigners have already started, said President of Apex-Brasil Maurício Borges this Friday in a press conference at the João Saldanha Open Media Centre (OMC) in Rio de Janeiro. Among the countries with representatives in the World Cup Project are the major commercial partners of Brazil, such as China, the United States, Japan, and European and Latin American countries.
The World Cup Project was developed in partnership with more than 700 Brazilian companies and industrial entities, and will include activities at 12 World Cup matches in five Brazilian cities: São Paulo, Brasília, Fortaleza, Belo Horizonte and Rio de Janeiro. In addition to business agendas, Apex-Brasil will also offer a hospitality environment in stadiums, and is ready to encourage dialogue between Brazilian entrepreneurs and their international peers, which is different from the usual formal business meetings.
“This action reinforces confidence, loyalty and partnership, which are essential in business: this is the main purpose of the project,” said Borges.
The first stage of the project was conducted by Apex-Brasil during the 2013 FIFA Confederations Cup between June 15-30, 2013, which generated US$ 3 billion in business between Brazilian companies and the 903 foreign entrepreneurs from over 70 countries.
This year, during the 2014 FIFA World Cup Brazil, entrepreneurs from 104 countries were invited to meet representatives from Brazilian sectors such as technology and health; home improvement; food, beverages and agribusiness; fashion; machinery and equipment; and the creative economy and services.
Over 800 agendas are being organized by industrial partner companies and entities. Activities are taking place before and after match days during the World Cup; the agenda includes meetings with purchasers, conferences, seminars, visits to plants, farms, laboratories and other productive facilities.
The World Cup Project is one of the marketing and relationship-building activities organized by Apex-Brasil. Similar activities are also organized during Carnival and for international events such as the IndyCar Series (Formula Indy), the Formula 1 Grand Prix, the Professional Golfers’ Association of America (PGA) and the Professional Bull Riders (PBR).