Almost half of the foreign tourists who visited Brazil in 2012 stayed in alternative lodgings. From the total of foreign visitors (5.67 million) who visited the country that year, an estimate of almost half of them (44.2%), in other words, 2.5 million opted for this type of accommodation.
Hostels and camping sites played host to 278.1 thousand foreign tourists (4.9%), while 675.4 thousand (11.9%) stayed in rented homes, the other 1.58 million (27.9%) were put up by friends and relatives.
Come June, the World Cup should attract around 600 thousand foreign tourists to the country. By encouraging alternative lodgings, the Ministry of Tourism helps to increase the number of beds available at reasonable prices for Brazilian and foreign tourists. In addition, it helps to curb overpricing by the more traditional types of accommodation. “We want to incentivise the market to offer appropriate lodgings to the several types of tourists that the World Cup will attract, without prejudice to the more traditional accommodation providers", explained Vieira.
Some of the reasons for choosing alternative lodgings are getting in closer contact with the local culture and saving money. Furthermore, the sector is in constant growth in World Cup host cities. According to data from an accommodation services survey conducted by the Brazilian Institute of Geography and Statistics (IBGE) and data from the Ministry of Tourism, there are 3,491 rooms in Bed and Breakfasts, 3,804 beds available in hostels, 22,478 beds in holiday rental properties, and 29,940 in motels in these cities. There are also more rooms and beds available in municipalities close to World Cup cities.
The Ministry has designed a website to publicise alternative lodgings options in cities like Brasília, Belo Horizonte, Fortaleza, Recife, Rio de Janeiro and Salvador. Check out the website (in Portuguese)