50 days to the World Cup: 50 benefits provided by the World Cup

23/04/2014 - 07:50

Fifty days to go before Brazil and Croatia kick off the first of the 64 World Cup matches, the World Cup Portal put a series of information together detailing the investments made by the country in several areas in order to stage the tournament.

Investments made go beyond the building and renovating of the 12 stadiums. They involve tourist infrastructure, airports, urban mobility, passenger terminals in ports and security structure, which will remain behind as legacy for the host cities. In addition, vocational training has been offered, as well as volunteering related incentives and handcrafts and cultural events have been promoted with the aim of ensuring that the national culture stands out.

Other areas address the economy, anticipating investments in telecommunications, generating jobs in several sectors and implementing new sustainability standards for construction works. Check it out:

1. MORE TOURISTS
The World Cup increases Brazil’s visibility and attracts thousands of foreign tourists.

2. MORE TOURISTS SPENDING
EMBRATUR study shows that Brazilian and foreign tourist spending during the World Cup should reach R$ 25.2 billion in the whole country.

3. MORE STRUCTURE FOR THE TOURIST
R$ 196 million is being invested in tourist infrastructure in host cities: new Tourist Information Centres, more signs and accessibility which will be left behind in the country.  

4. MORE INFRASTRUCTURE
The World Cup has anticipated necessary infrastructure investments for Brazil.

5. IMPROVEMENTS IN THE COUNTRY
Investments are being made in urban mobility, ports, airports, stadiums, safety and security, as well as telecommunications and tourism.

6. INVESTMENTS
R$ 25.6 billion is the total in investments made in World Cup host cities, detailed in the Responsibility Matrix.

7. THE WORLD CUP WILL REACH THE WHOLE OF BRAZIL
The 12 host cities are spread throughout the country’s five regions.

8. FINANCED STADIUMS
There are no funds from the federal budget allocated to stadiums. They were erected with financing from the Brazilian Development Bank (BNDES), local resources and funds from the private initiative, which together add to R$ 8 billion. The amounts will be paid back to the bank.

9. HEALTH AND EDUCATION
No funds from the budgets allocated to Health and Education were redirected to the World Cup - in fact, both budgets have been increasing every year.

10. SUSTAINABLE AND SAFE ARENAS
The 12 World Cup stadiums are more modern and sustainable, providing fans with comfort and safety.

11.PUBLIC TRANSPORT
Forty-five urban mobility projects are underway, prioritising public transport and representing an investment of R$ 8 billion. Some of the projects will be concluded after the World Cup.

12. MORE TRANSPORT
World Cup related urban mobility projects include exclusive bus lanes and corridors, Light Rail Vehicles (LRVs), Bus Rapid Transit System (BRT) projects, stations, terminals and traffic control offices.

13. PORTS
Investments being made in ports reach R$ 587 million in the host cities of Fortaleza, Natal, Recife, Salvador and Manaus, in addition to construction works being done in Santos (state of São Paulo).

14. MORE MODERN AIRPORTS
There are 21 refurbishment projects underway and passenger terminals are being built, which will lead to an 81% capacity increase in airports at World Cup host cities. This will be left behind for Brazil.

15. INVESTMENTS IN AIRPORTS
Investments being made in airports reach R$ 6.28 billion, R$ 3.62 billion of which from private resources.

16. BRAZIL ON SHOW
A total of 90 airports will be used during the World Cup to get delegations, authorities and the general public around.

17. INCREASE IN THE NUMBER OF FLIGHTS
The National Civil Aviation Agency (ANAC) authorised 1,973 new flights between 6 June and 20 June.

18. MORE FLIGHTS, MORE SEATS
The offer of seats on planes for the World Cup period currently stands at 11.5 million.

19. IMPROVEMENTS IN TELECOMMUNICATIONS
Brazil is investing R$ 404 million in telecommunications for the World Cup, TELEBRAS is coming in with R$ 233 million, while the National Telecommunications Agency (ANATEL) with R$ 171 million.

20. 4G TECHNOLOGY
Mobile 4G technology, up to 10 times faster than the current speed is already being supplied in the 12 host cities.

21. MORE SECURITY
World Cup related investment in public security for the World Cup is of R$ 1.9 billion.

22. SECURITY LEGACY
The Integrated Command and Control Centres (12 regional and national) are one of the big security legacies for the country.

23. VOLUNTEER WORK
Up to 18 thousand participants of the federal government’s Brazil Volunteer Programme will provide support to fans in areas with high people flow in host cities. They will be awarded certificates from the University of Brasilia, improving their CVs and enriching their personal experience.

24. JOBS
Around 710 thousand permanent and temporary jobs will be generated by the World Cup.

25. RETURN ON INVESTMENT
Study by the Foundation Institute of Economic Research (FIPE) and the Ministry of Tourism showed that the Confederations Cup alone added R$ 9.7 billion to Brazil’s GDP.

26. GDP INCREASE
The expectation is for the World Cup to lead to an increase of R$ 30 billion in terms of GDP for Brazil (Source: Study Ministry of Tourism/FIPE).

27. MORE CULTURE
Investments being made in the renovation of museums and other culture venues in host cities reach over R$ 50 million.

28. CULTURAL DIVERSITY
The Cultura 2014 contest opened space for the hiring of 1.2 thousand performances to reinforce host cities’ cultural programme.

29. MORE HANDCRAFTS
Handcrafts will also stand out in the World Cup through project Vitrines Culturais (Cultural Windows), which is selecting 60 thousand pieces to be sold during the tournament.

30. MULTI-PURPOSE ARENAS
The World Cup arenas are multi-purpose. In addition to football, they can be used as venues for concerts, conferences and several other functions.

31. THE WORLD CUP BEYOND THE HOST CITIES
The Team Base Camps chosen by the 32 national squads are located in 27 cities and towns.

32. OPPORTUNITIES
Around R$ 100 million in business has already been generated for micro and small sized enterprises as a result of World Cup related opportunities.

33. MORE EXPORTS
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) reached US$ 1.8 billion in business in the World Cup project in the Confederations Cup alone.

34. CAPACITY-BUILDING
In the last three years, around 10 thousand health professionals have been trained to work in the World Cup.

35. HEALTH
The 12 host cities have been equipped with 531 SAMU (ambulance service) mobile units, 66 medical emergency units (UPAs) and 67 hospitals to provide healthcare services to the local population and tourists during the World Cup.

36. FANS WILL FLOCK TO THE MATCHES
2.57 million World Cup tickets had been allocated to Brazilian and foreign fans by 1 April.

37. RECORD TICKET REQUESTS
The World Cup in Brazil broke the record in the number of ticket requested. Eleven million requests were made.

38. MORE HOTELS
R$ 1.03 billion was allocated by BNDES - through their ProCopa Turismo programme - as a credit line for the building and renovation of hotels in host cities and surrounding areas.

39. SUSTAINABILITY
All solid rubbish produced at the 12 venues will be collected and sent to recycling cooperatives.

40. FAIR PRICES
An inter-ministerial committee was set up to discuss and oversee ticket and hotel fares during the tournament.

41. TRANSPARENCY
World Cup construction works are overseen by regional and federal control bodies, like the Federal Court of Audit (TCU) and state courts.

42. PROFESSIONAL QUALIFICATION
166 thousand people enrolled in courses offered by the PRONATEC Tourism programme, surpassing the target of 157 thousand vacancies until the World Cup.

43. TOURISM QUALIFICATION
The PRONATEC Tourism programme offered 54 vocational and language courses linked to the tourism sector in 120 cities and towns.

44. INTEGRATION
The World Cup is being planned in an integrated manner. The Local Organising Committee, as well as federal, state and municipal governments are working together in the preparation of the event.

45. THE WORLD HAS THEIR EYE ON BRAZIL
Approximately 18 thousand journalists have been accredited to cover the World Cup. Another world record for Brazil.

46. BRAZIL THE WINNER
The final of the Confederations Cup attracted the biggest TV ratings in Brazil for a sporting event, with around 42 million people tuned in.

47. WORLD CUP MEMENTO
Brazil’s Central Bank launched nine models of official coins to celebrate the World Cup, with 165 thousand copies being printed.

48. CELEBRATORY STAMPS
The Post Office put in circulation 12 stamps portraying the host cities, with 600 thousand copies being printed.

49. EXPERIENCE FOR A LIFETIME
Around 700 teenagers will have the opportunity of experiencing World Cup matches as ball catchers.

50. SECURITY AT THE BORDERS
The Agata Operation will undertake security actions in the almost 17 thousand kilometres of borders Brazil has with South American countries. Over 33 thousand military personnel will be involved.

World Cup Portal

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